February 13, 2015

Behind the Design

We love a good behind-the-scenes look at the process, whether it be a home remodel, a movie production or in this case furniture design.  Many don’t realize the steps it takes for a product to come to fruition and be sold for purchase at your fingertips.  Today, we are taking a peek into the design and development of the new Brown Jordan Form collection designed and sold exclusively at The Home Depot.

Aluminum strap outdoor seating

Aluminum strap outdoor seating

Initial concept sketches show the design started as a fully cushioned concept with a variety of back leg options. Once the decision was made to use textilene straps, hand-woven on the back and seat, we did not want to hide this beautiful detail and love the comfort it provides.

CAD drawings are then created and sent to the manufacturing facility for prototype sampling. Soon after, the fun part begins with the color and material selection!

All of the materials and colors were developed exclusively for this collection. The finish and fabric swatches go through multiple rounds of revisions to get the look just so. We love the clean feel of the tonal textilene strapping with the subtle contrast of the bronze frame finish.  Our favorite element is the added faux burnished brass details inspired by midcentury styling, this finish was no easy feat to achieve!  The table surface was inspired by textural concrete and adds just the right element to the collection.  Altogether, the finishes, materials and style, effortlessly capture the feel of Brown Jordan.

Prototype sampling begins at our Juarez, Mexico facility .  The first view of the ‘rough’ prototype chair frames.

This chair is in the final stages, craftsman are weaving the straps on the seat and back.  Many more rounds of samples with minor modifications continue to happen until the collection is perfect.  This is when a lot of ‘sit’ testing happens (shown below).

Brown Jordan Designer, Lindsey Helgeson, ‘testing’ her Form dining chair.  Find this collection and other fabulous styles at your local Home Depot and online at thehomedepot.com/brownjordan

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